About

My work is at the intersection of cultural research and content creation. These twin pursuits are mutually constitutive:  the former informs the latter and vice versa.

I take an ethnographic approach to brand strategy to elucidate the affective roles brands play in our culture, revealing white space for authentic customer engagement.

I was trained in ethnographic methodology at Bard College, where I researched Airbnb's "authentic" travel experiences of Brooklyn hipster culture.

In my spare time, I help organize the critical theory/arts collective Machines Seeking Connections and flâneur around town hunting for patterns.